College Social Web 'Chatter' On the Lookout

If you are a senior in high school, I can advice you to be careful of what pictures, comments, or posts, you put up from Friday night's party. Colleges now have a new way of getting to know their students. Using the TargetX CRM Tool, admission offices can now track what comments you leave on twitter or Facebook. Is this really creepy? It might be. But researchers have found that by looking at a person's written posts, we can also find out what is going through their brains, since thoughts are what make up our goals and interests. It also offers easy access to respond in a matter of seconds to student questions or concerns. So next time you are at your computer, uploading pictures from last friday night. Don't forget, everything that goes online, stays online.